Quantity Content Matters In Marketing

Online media is filled with marketers trying to get their company, product and service engaged with by the masses. With many marketers trying to get their skin in the game – it is easy to be forgotten, especially when your focus is quality. Though quality content is important, this post highlights why quantitative content is […]
3 Reasons Why A Strong Black Audience Matters For Marketers

According to Stat’s Canada, Canada’s Black population is expected to reach 5.6% by 2036. As the population increases, Canadian marketers must strive to represent these communities in ways they have not in the past. Below are THREE reasons why marketing to these communities is effective and profitable. Increased Market Size Source: © Black Enterprise As […]
5 Ways To Maximize Experiential Marketing

The current state of media provides opportunities for both marketers and consumers to experience a new way to engage the market. Below we have supplied FIVE ways you can engage with your audience through experiential marketing. 1. Market To Individuals Knowing your audience is a key component when marketing to individuals. Marketers must understand their […]