3 Reasons Why A Strong Black Audience Matters For Marketers
According to Stat’s Canada, Canada’s Black population is expected to reach 5.6% by 2036. As the population increases, Canadian marketers must strive to represent these communities in ways they have not in the past. Below are THREE reasons why marketing to these communities is effective and profitable. Increased Market Size Source: © Black Enterprise As […]
5 Ways To Maximize Experiential Marketing
The current state of media provides opportunities for both marketers and consumers to experience a new way to engage the market. Below we have supplied FIVE ways you can engage with your audience through experiential marketing. 1. Market To Individuals Knowing your audience is a key component when marketing to individuals. Marketers must understand their […]
What are Product Campaigns and Why You Should Be Doing Them
Product Campaigns are a great way to engage and build trust with your audience by way of interactive promotional content. These promotions can be live creative events or online strategies designed to achieve specific goals and produce measurable results. “In order to engage on social, in order to attract customers, regardless of what kind of […]
